THE ECONOMIC IMPACT ON TRADITIONAL BUSINESSES IN THE CITY OF MACAS IN 2020 CAUSED BY THE COVID-19 PANDEMIC
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Abstract
The impact of the current health crisis is greatly affecting the global development of the different macroeconomic sectors of the country and the world; social, cultural, productive sectors, among others. This research aims to analyze the economic impact on traditional businesses in the city of Macas in 2020, as a result of the SARS-CoV-2 health crisis, through the application of a survey for the approach of strategies focused on economic reactivation. The bibliographic consultation of several terms was carried out, using a research with a mixed approach, of the descriptive and field type, supported by the inductive and deductive methods that allowed to collect information to establish the effects of COVID-19 in the traditional businesses of the city of Macas. Tomaintain the operations must comply with the measures for the health emergency generated by the national and cantonal COE, of which the traffic lights stand out with clear rules in terms of capacity, use of the mask and alcohol, also defined symptoms to consider to isolate employees of public and private institutions, It was possible to establish the reduction in liquidity, income and profitability of the businesses, many fired their staff others stopped fulfilling their obligations are at risk the business, so marketing strategies were designed focused on improving income, such as: combos or presentation on social networks so that current and potential customers can know more about traditional businesses, They are expected to improve their revenue from their application.
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