A COMPARATIVE STUDY ON THE LEVEL OF SOCIAL RECIPROCITY AMONG THE DIFFERENT GENDERS OF GENERATION Z - AN INDIAN PERSPECTIVE

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DEEPA CHANDRASEKHAR, S. VENKATACHALAM

Abstract

Being reciprocal is a natural human tendency. In social psychology, reciprocity refers toa social behavioural pattern of responding to a positive action with another similar action with a positive connotation, rewarding like for like. This study attempts to do a comparison between the reciprocity levels of young adults of 18-24 years. The theoretical framework of this study is taken from the R model that is being shaped by the initial works of  Eric BerneJohn Bowlby, and George Kohlrieser. According to the R-model, reciprocity is an important element that helps in the formation and maintenance of healthy and sustainable human relationships. A questionnaire survey method was employed to collect data which resulted in 140 responses. The study variables included traits like trust, self-assurance, emotions, memory, analytical thinking,altruism, etc.All the statistical analysis about the study is performed using SPSS software and the hypothesis framed could be tested successfully to reach the aims of the study. The study ends with the conclusion that gender does not play much role in deciding the reciprocity level. Other factors like personality traits and the level of altruism have a major role in making an individual reciprocal.

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Author Biography

DEEPA CHANDRASEKHAR, S. VENKATACHALAM

DEEPA CHANDRASEKHAR, DR. S. VENKATACHALAM

Ph.D. Research Scholar, Department of Management

Professor, Department of Management, Karpagam Academy of Higher Education, Coimbatore

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