IMPACT OF DIGITAL MARKETING, SUPPLY, DEMAND OF GOODS AND SERVICES, OF THE TRADITIONAL BUSINESS SECTOR IN THE DEPARTMENT OF CORDOBA

Abstract

When talking about demand for subsequent consumption and the application of new technologies always comes to mind or you may be thinking about how the Internet has reached and penetrated the sphere of society, resulting in changes and transformations in the old and traditional customs to acquire or purchase material goods and services.  As economists say, to demand, in order to consume, knowing that all goods and services disappear with consumption, a fundamental principle of the economy, all this indicates that the great processes of transformation that derive from the appearance of technological and scientific development, that is to say, ICTs,  have a direct impact on the behavior of consumers and owners of neighborhood stores that at first were threatened by digital commerce or also called electronic who identified as enemy number one of their daily activities, consequently, today it is observed that who they saw as a dangerous enemy, has become a hope and alternative solution to the problem of the economic crisis that has exacerbated the pandemic of COVID 19 in Colombia and around the globe, because the way of marketing has changed substantially, As it is known, the way of buying using the technological tools known so far, generate a change in the mentality of consumers bringing as a result that the owners of stores are changing notoriously, because as can be seen with the entry of the pandemic, this phenomenon took so much strength, that home sales have grown tremendously and have managed to position themselves to the point that many entrepreneurs have been saved from the tail of the economic crisis and therefore the disappearance and closure of many businesses in the world, Colombia does not escape it and therefore the digital or electronic commerce, has been growing exponentially and has become a life-saving table for thousands of dozens of merchants.