AI DRIVEN DISTRUPTION: TRADEMARK INFRINGEMENT ON E-COMMERCE MARKETPLACES IN CHINA

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Published: Jan 4, 2024
Keywords:
AI e-commerce trademark infringement marketplaces digital environment

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ANNA POKROVSKAYA

Abstract

This article aims to explore the complex dynamics of trademark infringement on e-commerce platforms in China, where AI plays a significant role in facilitating online transactions and complicating the enforcement of trademark rights. This article firstly provides an overview of the current e-commerce landscape in China, highlighting the dominant role played by major online marketplaces. These platforms have revolutionized the way consumers shop, leveraging AI to enhance user experience, streamline logistics, and personalize product recommendations. The article explores the existing legal frameworks and regulatory measures in place to combat trademark infringement in China's e-commerce ecosystem. Article concludes with a discussion of potential strategies to address trademark infringement on e-commerce marketplaces in China. The article investigates the significance of collaboration between marketplaces, rights holders, and authorities to enhance detection, enforcement, and deterrence measures. Additionally, we consider the implications of emerging technologies like blockchain and AI for trademark protection in e-commerce.

Article Details

Issue
Vol. 12 No. 1 (2024)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biography

ANNA POKROVSKAYA

Postgraduate Student of the Department of Civil Law and Procedure and Private International Law, at the Law Institute of the People’s Friendship University of Russia, Miklukho-Maklaya St., Moscow, Russian Federation, 1171981

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