GENDER AND MEDIA: THE IMPERATIVE FOR COMMUNICATING ISLAMIC THOUGHT AND SUFI IDEOLOGY

Abstract

The rendezvous of gender and media has brought forth a critical focal point in contemporary discourse, with an ever growing recognition of the need for inclusive and diverse representations that addresses the complexity of human experiences. This study delves into the essential role of media in communicating Islamic thought and Sufi ideology, emphasizing the urgency of bridging the gap between traditional teachings and the evolving landscape of gender dynamics.

Islamic thought deriving essence from Quranic principles and prophetic traditions, has a very history to procure ethical framework regarding every chore of life.  However it is call of time to adapt the communication and teaching of this ideology to address the nuanced challenges faced by individuals as societies undergo rapid transformations including gender roles and relationships concerns. Media being a powerful tool shapes commonplace perceptions is considered to play a pivotal role in disseminating these messages. Sufi ideology; an integral part of Islamic spirituality emphasizes love, tolerance, compassion, peace and a direct personal connection with the Divine. Sufism promoting a holistic understanding of human existence, also procures teachings that are often overshadowed by mainstream representations of Islam. Media can serves as a conduit to elevate Sufi principles thereby fostering a more nuanced cognition of Islam that transcends stereotypical portrayals.

Preeminent issue situated at the nexus of gender and media within an Islamic discourse is the misrepresentation and oversimplification of women's roles. Traditional gender norms perpetuated via media reinforce stereotypes and block the progress toward gender equality. This research advocates for a reevaluation of media narratives to encompass a more authentic female representation acknowledging their multifaceted roles and contributions in Islamic societies.

Perpetuation of toxic masculinity and rigid gender norms via media needs to be readdressed by promoting values rooted in justice, compassion, equality, and dismantling harmful patriarchal structures. The evolving landscape of digital media especially Social media has become a dynamic space where diverse voices can amplify the voices of female scholars, Sufi practitioners, and progressive Islamic thinkers in fostering a more nuanced understanding of Islam resonating with contemporary challenges. Study underscores the immediate need for a comprehensive and inclusive approach to the communication of Islamic thought and Sufi ideology through media for reexamining gender representations and challenging stereotypes. Digital platforms procure transformative potential to bridge the gap between traditional teachings and the realities of the contemporary world.