LEGAL PROTECTION OF INTELLECTUAL PROPERTY RIGHTS FOR CREATIVE INDUSTRIES IN INDONESIA

Abstract

The creative industry as one of the pillars of the future economy has a very strategic role in overcoming the problems faced by society and the government, especially in the employment sector, business sector, and as a source of state revenue (GDP). Therefore, creative industry entrepreneurs must be protected by their intellectual rights so that all copyrighted works are legally protected by their existence and no one can arbitrarily steal, trade, reproduce without permission from the owner. This research aims to analyze the form of legal protection for Intellectual Property Rights for the creative industry in Indonesia. This research uses a qualitative approach with descriptive methods. The research results show that intellectual property protection plays a crucial role in supporting sustainable growth in various sectors, especially in the creative and science industries. Through analysis of Law of the Republic of Indonesia Number 28 of 2014 concerning Copyright, it was found that the change in the nature of copyright offenses from complaint offenses to ordinary offenses had a positive impact in increasing the efficiency and firmness of law enforcement. However, research also highlights the main challenges, namely low public awareness, minimal knowledge about intellectual property rights, perception of high costs, and the view that the processing process takes a long time.