ANALYZING THE ASSOCIATIONS AMONG DESTINATION IMAGE, SERVICE QUALITY, ELECTRONIC WORD-OF-MOUTH (E-WOM), AND INTENTIONS TO REVISIT SABANG ISLAND IN BANDA ACEH
Main Article Content
Abstract
The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit the Sabang Island and using sampling through the non probability approach i.e. convenience sampling. Reliability and validity of the measurement scale were establisted through average variance extracted (AVE), Cronbach’s alpha analyses, and intercorrelation analyses. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables using the 150 respondents. The empirical results of WARPLS showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive affect to revisit intention tourists. Implications and future research issues were discussed.
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