THE ROLE OF SERVICE QUALITY TO SUPPORT PURCHASE INTENTION IN LOCAL SPECIALITY SOUVENIR PRODUCTS
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Abstract
This study looks into how Indonesian domestic tourists came to the decision to buy mementos made from local speciality foods. This study examined how well business owners provide services, as well as how trust and satisfaction levels affect travellers' intentions to make purchases. The number of 150 domestic tourists who purchased souvenirs participated in this study. A partial least square path modelling was used in this study The study's findings suggested that this factor significantly influenced travellers' intentions to make purchases. This study offers more empirical data demonstrating the significance of service quality in influencing consumers' intentions to make purchases in the Indonesian food or regional specialty souvenir markets. Empirical studies demonstrated that a shop's ability to deliver excellent service can positively impact customer happiness, trust, and even purchase intention. To increase purchasing intention, it's critical to keep up a relationship with suitable services.
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