E-COMMERCE AND PRIVACY ISSUES

Abstract

The utilization of digital platforms for trading goods and services is progressively gaining global traction. Presently, numerous businesses are embracing e-commerce as a means to enhance the profitability of their offerings. The internet serves as a crucial avenue for consumers to procure goods and services and facilitates convenient payment methods. Ensuring the security of online business operations is imperative for achieving success. Thus, the research seeks to examine and address diverse privacy and security concerns within the e-commerce domain. The study reveals a spectrum of causes responsible for security breaches that jeopardize the safety of e-commerce activities. Furthermore, the investigation highlights a variety of measures that enterprises can implement to counteract the escalating threats posed to the security of web-based businesses. Discussions regarding privacy and security concerns in the realm of Information Sciences and data privacy have gained significant attention among users. E-commerce, an integral part of Information Science, is not exempt from the challenges posed by data privacy issues and security threats. Without addressing these concerns, users are unlikely to place their trust in, visit, or conduct transactions on E-commerce platforms. Ensuring user privacy online stands as a paramount concern for E-commerce. The utilization of technical strategies like cookies and data capture has long fuelled privacy concerns. These practices of data mining infringe upon users' privacy within the online realm. E-commerce security pertains to safeguarding the assets of e-commerce against unauthorized access, manipulation, use, or destruction. While E-commerce presents significant opportunities for the banking sector, it concurrently introduces a range of fresh risks and susceptibilities, particularly concerning security threats propagated over the internet.