MEDIATION EFFECT OF EMPLOYER FAMILIARITY AND REPUTATION ON JOB APPLICANTS IN THE CONTEXT OF MALAYSIAN BANKING INDUSTRY
Main Article Content
Abstract
Purpose of the study: The purpose of this study was to investigate two exogenous variables, namely employer familiarity and reputation, against the endogenous variable of intention to apply. Additionally, employer familiarity and reputation were examined as mediators for social media and the choice to submit a job application.
Methodology: A quantitative study was carried out with final year business graduates as respondents. A questionnaire was used with a 7-point Likert scale. Regression and p-values were the main standards used to analyze the data. Data analysis was carried out using SPSS and Smart PLS-SEM.
Main findings: Social media is a new window of opportunity for employers to groom their image and engage with prospective employees. Employer engagement in social media signifies their physical and mental involvement with greater attention to prospective employees. Social media also serves as a warehouse of information.
Applications of the study: A new reform in salary packages, bonus structures, and other benefits may be needed to make the financial service industry more competitive and ultimately eradicate feelings of job dissatisfaction and intention to leave.
Novelty/Originality of the study: This study is novel in examining endogenous variables with two exogenous variables and studying the mediator role. No previous study has examined mediation in the context of the Asian, especially Malaysian, banking industry.
Article Details
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