PERCEPTION OF THE CITY OF MONTERÍA FROM AN INTERNATIONAL TOURISM PERSPECTIVE

Abstract

The purpose of this work was to identify the perception that the international tourist has of the municipality of Monteria - Cordoba - Colombia. For this purpose, a methodology with a mixed approach is carried out, a descriptive type of research, using non-probabilistic sampling as a demographic selection technique, where a certain set of individuals that are considered representative for the characterization of an entire population are studied. For the research, a demographic selection of foreigners visiting the city of Monteria is carried out, therefore, the probability is unknown since it does not have the same opportunities to select the sample with the judgment or expert selection, whose method is based on choosing the respondents guided by the experience of the expert researcher in the field. The development of the research is composed of 3 parts. First, an interview is conducted with experts in the area of tourism in the city of Monteria, in order to later analyze what was explained by the participants. Secondly, an interview is conducted with foreign tourists in order to know their perception of tourism during their stay in the city of Monteria. Finally, a survey model is carried out for the hotel sector with the intention of knowing the flow of visitors in the city.