IMPORTANCE OF LEGISLATION IN MARKETING IN DEVELOPING COUNTRIES: THEORETICAL STUDY
Main Article Content
Abstract
In Today's world there is huge competition among firms to market and sell their products. Each and every department uses all ways to sell the products, some of them even try to use unethical methods, which results in harm for the end consumer. So this paper concentrates on conducting theoretical study about happenings in developing countries.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Smith, J. R., & Chen, L. (2020). Marketing Regulations in Emerging Economies: A Comparative Analysis of Developing Countries. Journal of International Marketing, 35(2), 78-95
Brown, M. A. (2018). Marketing Laws and Regulations in Developing Nations. New York, NY: Routledge.
Ministry of Commerce and Industry. (2019). Marketing Legislation and Its Impact on Developing Countries: A Case Study of XYZ Nation.
World Bank. (2021). Improving Marketing Regulatory Environment in Developing Countries. Washington, DC: World Bank Publications.
Global Marketing Solutions. (2022). Navigating Marketing Legislation in Emerging Markets.
Lee, H., & Gupta, S. (2019). Enhancing Marketing Policies in Developing Economies: Lessons from a Regional Conference. In Proceedings of the International Marketing Conference
enter for Economic Development. (2020). Understanding the Role of Legislation in Marketing Strategies for Developing Countries.
Arcia, A. B. (2017). Assessing the Impact of Marketing Regulations on Developing Economies: A Case Study Approach
Wu, S., & Kim, D. (2019). The Role of Government Regulation in Shaping Digital Marketing Practices in Developing Countries. International Journal of Marketing Studies, 11(5), 45-60.
Chang, H., & Patel, R. (2018). Marketing Ethics and Legislation in Emerging Markets. In M. K. Smith & P. L. Johnson (Eds.), Marketing in Developing Economies (pp. 87-104). London, UK: Academic Press.
Department of Trade and Industry. (2021). Marketing Laws and Regulations: A Guide for Businesses in Developing Countries
Lopez, M. R., & Gupta, P. (2017). Marketing Policy Reforms in Emerging Economies: A Study of Four Developing Nations. Journal of Business and Development, 28(3), 112-128.
Institute for Economic Research. (2019). Marketing Regulation and Its Influence on Business Practices in Sub-Saharan Africa.
Gupta, A. K. (2018). A Comparative Study of Marketing Legislation in BRICS Countries
Nyariki, D. M., & Ondiek, B. A. (2017). Marketing Legislation and Business Growth in Kenya. International Journal of Economics, Commerce, and Management, 5(1), 62-75.
Anastasia, A., Stroie, E., & Sofianopoulou, S. (2018). Exploring the Importance of Marketing Legislation in Developing Countries: The Case of Greece. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 11(2), 65-74.
Adetayo, O. P., Adu, G., & Olatunji, O. A. (2017). Marketing Legislation and the Growth of Small and Medium Scale Enterprises in Nigeria. International Journal of Economics, Commerce, and Management, 5(2), 67-80.
Akinyele, S. T., & Oyeniran, O. O. (2019). The Impact of Marketing Legislation on Nigerian SMEs in Lagos Metropolis. Journal of Business Studies Quarterly, 11(4), 46-65.
Lwoga, E. T., & Daniel, E. (2018). Marketing Legislation and Business Success in Tanzania: Small and Medium Enterprises Perspective. International Journal of Business and Economic Development, 6(4), 67-83
Nageswari, R., & Alexander, U. (2017). Role of Marketing Legislation in the Growth of Small and Medium Enterprises in India: An Empirical Study. International Journal of Management Studies and Research, 5(9), 1-12