SCHOOL IN ECOTOURISM: AN INSTITUTIONAL STRATEGY FOR THE DEVELOPMENT OF PUBLIC POLICIES THAT PROMOTE TOURISM IN THE DEPARTMENT OF CÓRDOBA
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Abstract
Ecotourism is currently presented as an alternative ecological tool or model that involves a series of actions, activities and strategies related to tourism carried out by people, government institutions, government, among other entities, to meet the needs, demands , services and products of the markets; and ensure the care, protection, conservation and preservation of the environment and its socio-cultural diversity, provide opportunities and benefits to local communities, in order to produce goods and income necessary to achieve sustainable and sustainable development, using values such as respect , honesty, humility, justice and social equity. The objective of this article is to design a proposal for an ecotourism training school as a consolidating tool within the framework of institutional strategies that promote the development of public policies for the promotion of tourism in the department of Córdoba. The methodology used is based on a qualitative approach because it is an institutional construct that collects the contributions of all the actors involved in order to envision a reflection strategy to strengthen the recognition of ecotourism in said department, therefore, the type of research is projective, and the method is phenomenological. The results show that ecotourism constitutes a viable, pertinent, and necessary institutional strategy that must be included in public policies to face the challenge of the different tourist activities carried out in Córdoba, in order to achieve local development, sustainable and sustainable.
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