THE ROLE OF MEDIA IN PROMOTING ENTREPRENEURIAL EDUCATION IN PAKISTAN: A COMPREHENSIVE ANALYSIS

Abstract

Globally, the rise of entrepreneurship as a key engine of economic expansion, innovation, and job creation has occurred in recent decades. Education on entrepreneurship should be encouraged more in Pakistan since it is one of the most important factors in ensuring the country will have a culture of innovation and long-term economic growth. The purpose of this research paper is to conduct an in-depth investigation on the part that the media plays in advancing entrepreneurship education in Pakistan. The purpose of this research is to investigate the present condition of entrepreneurial education, evaluate the efficiency of media platforms in the dissemination of entrepreneurial knowledge, and identify possible problems and possibilities for leveraging the media in the promotion of entrepreneurial education. The results of this research may provide policymakers, educators, and other stakeholders in the media with useful information that can help them improve their efforts in supporting a thriving entrepreneurial environment in Pakistan.