TOWARD PROMOTING STRATEGIC TOURISM MARKETING FOR SUSTAINABLE TOURISM DEVELOPMENT: HALABJA CITY AS A CASE STUDY
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Abstract
Strategic marketing is a term used to refer to the business discipline which might be adopted to attract visitors to a particular tourist destination. The tourist destination can be anything that has the potential to attract tourists. This paper focuses on the strategic tourism marketing of Halabja city as a case study of the Kurdistan region of Iraq. Such conceptual and empirical investigation might offer greater insight toward realizing sustainable tourism development and facilitate novel approaches to community-based tourism studies for Iraq in general and the Kurdistan region in particular. To accomplish the main objectives of the study, we collect secondary data. In compiling the data, two forms of data collection tools were used. First, 100 interviews in the state of the written questionnaires are performed. The second form of data collection tool is online interviews. Different descriptive statistics tools were employed to analyze the data collected from both levels. Based on the obtained results, we came up with a couple of solutions and a suggestion that might help to improve and develop the tourism marketing of Halabja city.
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