RELEVANCE OF INTELLECTUAL CAPITAL IN THE MANAGERIAL CAPABILITIES OF COMPANIES
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Abstract
The main objective of this text is to know the perception that managers of micro, small and medium-sized enterprises (SMEs) in the city of Monteria have about the strategic management of intellectual capital within the companies. Therefore, this study deals with intellectual capital and its relationship with the capabilities of managers. The productivity, competitiveness and sustainability of modern companies depend largely on the capabilities developed by their managers and leaders; with the support of the skills and talent of the human capital that constitutes the fundamental axis for all organizational and business development. Considering the methodological approach of the research, it is of a quantitative nature of descriptive type, using the deductive method which consists fundamentally in characterizing a phenomenon or situation from a holistic perspective and arriving to indicate particular features, which allow to identify and differentiate certain phenomena, using systematic criteria that demonstrate its structure or behavior.
The documentary technique used is the survey, applied with an instrument such as a questionnaire whose objective in our case is to analyze the way in which the company manages intellectual capital, based on three dimensions: human capital, structural capital and relational capital, which in turn present eight indicators each. The population unit of analysis or object of study were micro, small and medium-sized companies in the city of Monteria. The sample consisted of 102 companies, including micro, small and medium-sized companies with the interest of applying a recognized, validated and already applied instrument in different contexts to measure intellectual capital, which was carried out by students of the business administration program of the Universidad del Sinú. It can be concluded that the SMEs in the city of Monteria, present a low intensity in the dimensions of structural capital and human capital that are given in terms of importance within the business management. The relational capital presents strengths in their customer loyalty and commercial communication strategies.
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