DIGITAL TRANSFORMATION IN PROTECTING INTELLECTUAL PROPERTY RIGHTS IN INDONESIA
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Abstract
This paper discusses the challenges and opportunities faced by Indonesia in protecting intellectual property rights (IPR) in the digital era. The authors examine the challenges faced by Indonesia in protecting IPR, including the problem of uneven digital infrastructure, suboptimal law enforcement, and lack of awareness and education regarding the importance of IPR protection. They also review opportunities and initiatives that can be taken in digital transformation to improve IPR protection, such as cooperation between the government and industry, supporting regulations and policies, and applying technology and innovation in IPR protection. The paper aims to provide a better understanding of the role of digital transformation in protecting IPR in Indonesia and to provide insight into the challenges faced and opportunities that can be exploited to strengthen IPR protection in the digital era. The results of the research show that digital transformation has had a significant impact on the protection of IPR in Indonesia. Successful initiatives, such as implementing a digital trademark registration system, using A.I. technology for content filtering, and collaborations between the government and industry, have contributed to IPR protection.
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