A STUDY ON FACTORS AFFECTING CONSUMER BUYING BEHAVIOR TOWARDS SANITARY NAPKINS
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Abstract
The purpose of this research is to identify the factors which affect consumer buying behavior of sanitary napkins in Haryana, which is located in the northern India. Consumer behavior has changed a lot in recent decades. Consumers today have a wide range of options for the same product and many other factors that influence their purchasing decisions. A sample of 120 female customers was used to accomplish this part of the study's goal. Questionnaires were utilized as a strategy for information assortment .The measurable device utilized in this study is SPSS. Exploratory factor analysis is used to identify the factors. Product features, price, and other factors, such as health and promotion were identified as influencing factors in this study. This study helps advertisers to promote various referral programs .It can likewise help others who are working in this industry.
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