A STUDY OF ONLINE BUYING BEHAVIOUR IN INDIA

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Published: Jun 25, 2023
Keywords:
Online shopping e- commerce m-commerce online market

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SAPNA, AJMER SINGH, RITU RANI

Abstract

This article is about India's E-commerce and specifies key E-commerce terms. The history of electronic commerce in India is also discussed. Many entrepreneurs seek opportunities in India's growing e-commerce sector. Questions to find out the answers to like "Who created the first consumer-facing online portal" and "How did online shopping become popular in India?" are discussed in this paper. Like a coin, this innovative method of purchasing goods has two sides. The benefits and drawbacks of making purchases online are drilled to understand the impact on the economy.  It provides in-depth information on the growth and development of the E-Commerce market in India.

Article Details

Issue
Vol. 11 No. 4 (2023)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biography

SAPNA, AJMER SINGH, RITU RANI

  1. SAPNA1, DR. AJMER SINGH2, DR. RITU RANI3,

Research Scholar, Department of Management, Chaudhary Ranbir Singh University, Jind, Haryana1

Faculty, Department of Management, Chaudhary Ranbir Singh University, Jind, Haryana2

Faculty, Department of Education, Chaudhary Ranbir Singh University, Jind, Haryana3

 

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