IMPACT OF GREEN INTELLECTUAL CAPITAL ON CORPORATE SUSTAINABILITY WITH MEDIATING ROLE OF GREEN INNOVATION
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Abstract
This study aims to explore the association between green intellectual capital and corporate sustainability with green innovation as a mediator in the context of manufacturing sector of Pakistan by deploying a resource-based approach. A quantitative research approach was adopted and data was collected through questionnaire from managers working in the manufacturing sector in Khyber Pakhtunkhwa, Pakistan. Pearson correlation matrix and regression is done by employing SEM and SPLS. The study's findings indicate significant associations and impacts of green intellectual capital and green innovation on the corporate sustainability of manufacturing firms in Pakistan. Furthermore, the outcomes indicated that green innovation mediates the relationship between green intellectual capital and corporate sustainability. Hence, it is strongly recommended that Pakistani firms should integrate green innovation practices into their operations to effectively pursue corporate sustainability
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