THE IMPACT OF AGILE MANUFACTURING REQUIREMENTS ON THE EVALUATION OF STRATEGIC PERFORMANCE

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AHMED MAHER MUHAMMAD ALI, NIDAA FADEL ABDUL RAZZAQ

Abstract

To thrive in today's rapidly evolving and unpredictable business climate, manufacturers must be able to respond quickly and effectively to market demands for products while maintaining high-quality standards. This is where agile manufacturing comes in. As a result of achieving flexibility and technology for manufacturing processes, agile manufacturing is characterized by its ability to reflect with demand and quickly respond to that reflection. It can also be expressed as the unit economics’ ability to work in an agile, turbulent, and unpredictable competitive environment by developing processes, people, and technology that enable a quick response to sudden shifts in customer preferences.

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Author Biography

AHMED MAHER MUHAMMAD ALI, NIDAA FADEL ABDUL RAZZAQ

1Ahmed Maher Muhammad Ali, 2Nidaa Fadel Abdul Razzaq

1Department of Accounting, Faculty of Administration and Economics, University of Kufa, Najaf, Iraq.

2Department of Accounting, Faculty of Administration and Economics, University of Kufa, Najaf, Iraq.

 

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