LEGAL RESPONSIBILITY OF BUSINESS ENTERPRISES FOR ADVERTISING THAT MISREPRESENTS CONSUMERS
Main Article Content
Abstract
the rights of consumers and the obligations of business actors, there is a relationship point, namely the purpose of protection to provide legal certainty for consumers to obtain information, which is also one of the rights of consumers and it is also required for business actors to offer correct, transparent and honest communication, the problem is how the legal responsibility of business actors for advertisements that mislead consumers. The legal responsibility of business actors for advertisements that mislead consumers is that business actors are responsible for compensating for damage, pollution, and or consumer losses due to consumer goods and or services produced or traded. Consumers who are harmed by dishonest promotional practices demand responsibility from the business actor as compensation as a refund for the price of the goods purchased. Consumers should be careful in absorbing information from advertisements submitted by business actors. It is better to confirm or ask several consumers who have used the same product to prove the truth of the advertisement or product promotion they will buy.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Achmad Ali, Revealing the Law, Chandra Pratama, Jakarta, 1996,
Adi Handono Legal Protection for Consumers Against Misleading Advertising Information on Goods and Services, Thesis of the Faculty of Law, University of Jember, Jember, 2011,
Bima, M. R., & Saputra, I. E. (2022). Implication of the Constitutional Court Ruling on the Binding Character of the Election Organizer Ethics Council Decision. Daengku: Journal of Humanities and Social Sciences Innovation, 2(6), 769–776. https://doi.org/10.35877/454RI.daengku1363
Gunawan Wijaya and Ahmad Yani, Law Concerning Consumer Protection, PT. Gramedia Pustaka Utama, Jakarta, 2001,
Ikhsani, DV, & Amir, D. (2022). Responsibilities of Business Actors Towards Consumers For Misleading Ads Given The Consumer Protection Act. Zaaken: Journal of Civil and Business Law , 3 (1), 76-91.
Kimberly Jade Tillman in Inosentius Samsul, Consumer Protection Law Book I, Lecture Materials for the Postgraduate Program in Law, University of Indonesia, Jakarta, 2001,
MULIATY, B. A. (2023). Analysis Of Hate Speech Perpetrators On Social Media Through Criminological Perspective. Russian Law Journal, 11(3).
NHT Siahaan, Consumer Law: Consumer Protection and Product Responsibility, Panta Rei, Bogor, 2005 ,
Perwira, TH, & Winanti, A. (2020, November). Consumer Protection Regarding Misleading Ads. In National Conference on Law Studies (NCOLS) (Vol. 2, No. 1, pp. 312-320).
Safitri, PUD (2021). Responsibilities of Business Actors To Consumers For Misleading Advertisements Of Cosmetic Products. Journal of Indonesian Legislation , 18 (4), 541-555.
Shidarta, Indonesian Consumer Protection Law, Jakarta, PT Grasindo, 2000.
Subekti, Agreement Law, cet. 19, PT. Intermas, Jakarta, 2002,
Sunarno, A., & Ikbal, A. (2023). Consumer Protection Against Misleading Ads From the Perspective of Civil Law and the Indonesian Advertising Code of Ethics. Journal of Paris Langkis , 3 (2), 161-175.
Putra, AD, Saputra, IE, Prasetya, MD, & Rahman, A. (2023). Legal Analysis On Deliberate Tax Evasion In Indonesia. Meta-Juridical Journal , 6 (1).
Thaib Dahlan, Sovereignty of the People of the State of Law and Constitution, Liberty, Yogyakarta, 1999,
WJS Poerwadar Minta, Indonesian General Dictionary, Jakarta, Balai Pusataka, 1999,
Zulkarnaen, "Legal Protection of Consumers of Goods", Thesis in the UNDIP Law Masters Program, Semarang, 2008,