THE ROLE OF THE BRAND IN THE DEVELOPMENT OF COSMETIC EXPORT IN GALATA AND NIŞANTAŞI DISTRICTS OF ISTANBUL, TÜRKIYE

Main Article Content

BAHMAN MOGHIMI

Abstract

This study's primary goal is to examine the connection between Istanbul's non-oil exports of cosmetic products. The current study's approach is a descriptive survey, and two certain districts of city of Istanbul serve as the statistical population. 383 individuals were chosen using a Morgan table and simple random sampling with proportional allocation. The Export Performance Measurement Questionnaire of Zhu and others Model has a reliability of 0.800 and the Brand Equity Questionnaire of the Acker Model has an 868.0 reliability score. Using SPSS software, descriptive statistics and inferential statistics (including the Kolmogorov-Smirnov test and the Spearman correlation coefficient test) were used to analyze the data. The research's results show a strong correlation between brand equity and its constituent parts and the growth of cosmetic products in the context of Istanbul. As a result, a brand has a big influence on the growth of (non-oil) exports of cosmetic and make-up products.

Article Details

Section
Corporate / Business Law
Author Biography

BAHMAN MOGHIMI

  1. BAHMAN MOGHIMI (PHD, DBA)

Professor, Academic Staff at the School of Business and Administrative Studies. The University of Georgia, Tbilisi. Georgia.

References

Garcia AR, Quaratesi G, Sincharoen K. Study Survey on Successful Implementation of Voluntary and Regulated Requirements of EU Single Market Available in Food, Textile, and Cosmetics Sectors in Thailand. Bangkok: SCRIPT PROJECT, EUROPEAN UNION; 2011. Available from: http://www.script-thai.eu/studies/. [Last revised on 2015 Oct 17].

Meshbaki, Asghar, Khademi, Ali Akbar, 2012, The role of export development programs on improving the export performance of enterprises, management improvement. Sixth Strategic Document of Ministry of Economic of Iran. Last Revised on 2017, number 3, consecutive 17, p.2.

Moghimi, Bahman. & Abramishvili, Rita. (2021). Measuring ESD (Education for Sustainable Development) in Georgian Academic Performance. LINGUISTICA ANTVERPIENSIA, 1292-1301.

Moghimi, Bahman. (2020). Identifying and Prioritizing Key Success Factors in the Implementation of Business Intelligence Systems by TOPSIS (Case study of Iranian Small and Medium Enterprises). JOURNAL OF CRITICAL REVIEW (JCR). ISSN 2394-5125. V 07. Issue 04, P 58-67.

Moghimi, Bahman. (2022). Investigating the Impact of Social Media Marketing Activities on Consumer Behavior with the Mediating Role of Brand Equity (Case study of Tegeta-Motors Company in Tbilisi, Georgia). JOURNAL OF MULTICULTURAL EDUCATION. V, 8. P 45-51. DOI: 10.5281/zenodo.5951848

Moghimi, Bahman. Dastouri Mahmoud. (2022). Stablishing A Model For Commercialization Of Universities Based On Knowledge Management. Case Study of Georgian Universities. JOURNAL OF SOUTHWEST JIAOTONG UNIVERSITY - ISSN: 0258-2724. V. 57, No 5. P: 822-837

Moghimi, Bahman., Dastouri, Mahmoud.(2023) The effect of gamification on Purchase Intention with mediating the role of brand reputation (Case Study of Central-Carrefour Hypermarket for on-spot appliances' Loans in Tbilisi, Georgia). RES MILITARIS - ISSN: 2265-6294. V. 13, Issue 03. P: 1607-15

Mohammadzadeh Asl, Nazi, Mohammadi, Farnaz, 2012, A Study of the Factors Affecting Iran's Non- Oil Exports with Emphasis on Globalization, QUARTERLY JOURNAL OF ECONOMIC SCIENCES, Special Issue 1, p.3.

Wan Nur Syifa Wan Ahmad Tajuddin , Syafiqah Md Nayan, Rising customer satisfaction , JOURNAL OF UNDERGRADUATE SOCIAL SCIENCE AND TECHNOLOGY: Vol. 2 No. 2 (2020): Vol 2.2.2020