ECONOMIC DEVELOPMENT OF COMPANIES IN THE GUANO CANTON BASED ON RESPONSIBILITY AND SOCIAL MARKETINK

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Published: Apr 7, 2023
DOI: https://doi.org/10.52783/rlj.v11i7s.1468
Keywords:
Social Responsibility Economic Development Companies Social Marketing

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LILIANA ALEJANDRA FUNES SAMANIEGO, MARÍA ELENA ESPÍN OLEAS, LCDO. HÉCTOR OSWALDO AGUILAR CAJAS, LCDA. ANA LUCÍA RIVERA ABARCA

Abstract

Companies to develop economically have to be changing and very dynamic, with increasingly competitive demands and fighting for a fairer and more sustainable society, it is essential to combine corporate social responsibility based on sustainability with three dimensions, which are economic, environmental and social. The relationship of the economic dimension with social responsibility causes companies to face the challenge of changing the way they produce goods and services, combining economic development with the appropriate use of resources, contributing to the creation of an ecosystem and the promotion of rational consumption. In this context, this research aims to raise awareness of the importance of social responsibility to promote better economic development of companies in the canton Guano, which with the use of social marketing can determine the sales and profits of companies by responsibly increasing purchasing decisions.

Article Details

Issue
Vol. 11 No. 7s (2023)
Section
Financial Law
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biography

LILIANA ALEJANDRA FUNES SAMANIEGO, MARÍA ELENA ESPÍN OLEAS, LCDO. HÉCTOR OSWALDO AGUILAR CAJAS, LCDA. ANA LUCÍA RIVERA ABARCA

1LILIANA ALEJANDRA FUNES SAMANIEGO,2MARÍA ELENA ESPÍN OLEAS, 3LCDO. HÉCTOR OSWALDO AGUILAR CAJAS, 4LCDA. ANA LUCÍA RIVERA ABARCA

1Escuela Superior Politécnica de Chimborazo

2Escuela Superior Politécnica de Chimborazo

3Escuela Superior Politécnica de Chimborazo

4Escuela Superior Politécnica de Chimborazo

 

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