THE IMPACT OF DIGITAL TRANSFORMATION TECHNOLOGY IN PROMOTING INSURANCE SERVICES IN THE NATIONAL INSURANCE COMPANY AND THE IRAQI GENERAL INSURANCE COMPANY: APPLIED RESEARCH
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Abstract
The aim of this research is to identify the importance and effectiveness of digital transformation technology and its impact on promoting insurance services for public insurance companies in Iraq, and the advantages and competitive ability it can achieve for them to achieve efficiency and effectiveness in the insurance sector. After examining the reality of the insurance activity in the research sample companies, the research concluded that the majority of public insurance companies in Iraq rely on their own digital websites on the Internet to introduce themselves and their branches, and to introduce customers to their traditional services, which are still in their early stages.
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