FOOD SOUVENIR PRODUCERS' ATTITUDES AND AWARENESS CONCERNING TRACEABILITY SYSTEMS IN RURAL THAILAND
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Abstract
Thai government established the standard on principle for traceability/product tracing as a tool for food inspection and as a part of the strategies for food safety and quality assurance. This research aimed to explore Thai food souvenir producers' attitudes and awareness concerning traceability systems in rural Thailand. The study employed a quantitative method research approach by using questionnaires with 400 food souvenir producers. Answers were analyzed by Chi-squared test and Spearman’s correlation. The results showed that the producers were aware of the primary principles of the traceability system. The research provides insights into producers’ attitudes and awareness, ways to improve existing understanding of the food souvenir supply chain, and the advantages of employing traceability systems for food souvenir manufacture.
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